New! Gmail Custom Time

I ALMOST fell for this and was going to blog on how wrong it was... until I remembered the date....

New! Gmail Custom TimeTM

Ever wish you could go back in time and send that crucial email that could have changed everything -- if only it hadn't slipped your mind? Gmail can now help you with those missed deadlines, missed birthdays and missed opportunities. Pre-date your messages You tell us what time you would have wanted your email sent, and we'll take care of the rest. Need an email to arrive 6 hours ago? No problem. Mark as read or unread Take sending emails to the past one step further. We let you make emails look like they've been read all along. Make them count Use your custom time stamped messages wisely -- each Gmail user gets ten per year. Worry less Forget your finance reports. Forget your anniversary. We'll make it look like you remembered.